Knockout Infections

Hospital-acquired infections are a major, yet preventable, threat to patient safety. Prevention is, first and foremost, the responsibility of hospital staffs, making every person present, an equal partner -- a link -- in the chain of prevention.

In 2017, The National Initiatives Fund began "The Life Shield Project" in two of Israel’s largest hospitals. It is a broad logistic, operational and informational activity with a single goal:

Knockout Infections.

To reach this goal, the foundation took a different strategy. They asked hospital employees, “Who will be the presenter for this fight?” More than 550 staff members took that pledge using their bare hands to bolster an important message:

"Knockout Infections: The fight is in our hands. Keep washing your hands. Again, and again and again.”

Administrators. Doctors. Surgeons. Nurses, Radiographers. Maintenance and transport staffs. Each one stood, facing the camera in a boxer’s pose, with fists raised to fight.

They became the face of the project. Personally engaged. With all eyes upon them as living examples of the fight.

The campaign was delivered in hundreds of places inside the hospitals: doors, walls, elevators, corridors, screen savers and even branded hand disinfectant bottles. With no paid media, it was a 24/7 reminder to anyone in the hospitals: the fighters are everywhere.

Today, The Life Shield has brought a significant change:

And infections are down. Sheba, Israel’s largest hospital, saw the level of acquired infections drop by 22% last year.

And in the first quarter of 2018, the knockouts continue.

Gaililee Medical Center has seen acquired infections drop 50%.

End of Round One.

Hand hygene, measured in hospitals, has improved by 7 percent.

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