Gideon Amichay
Founder & Chief Creative Officer of No, No, No, No, No, Yes
a creative boutique based in Tel Aviv, focused on creating Ideas That Make News
Instructor at School of Visual Arts New York & Tel Aviv University, Author,
International speaker about innovation, creativity and advertising; TEDx speaker.
Innovation Jury, Cannes Lions 2024
Won 19 Cannes Lions the highest number of Lions, in the Israel advertising history.
2nd Media Agency of the Year, Cannes Lions 2009
2nd PR Agency of the Year, Cannes Lions 2011
Won 9 Clio awards for Innovation, Content & Contact and more.
Won the Grand Prix award for TV at The New York Festivals, 1999
Won Grand LIA (2009) at the London International awards, and 7 more LIA Awards.
Won Israel Effie Platinum Award, Grand Effie and more than other 20 Effie Awards (8 Gold)
Won a special award from the United Nations (UN) (2010)
Ranked among The 100 Most Influential People in Israel, Haaretz / The Marker, 2008, 2007
Speaker: Israel Marketing Summit 2021, Israel at 2030 – Tel Aviv Museum, Social Innovation Summit, Silicon Valley, Israel Dealmakers Summit NYC, European Lotteries Congress, Israel Bonds Annual staff conference (NYC), “Think Consumers” with Google (Israel), CREATIVE SANDOX by Google (Israel) IceeFest (Bucharest), TEDx Jerusalem, Cannes Lions, DLD Tel Aviv, New York Festival (Shanghai), Eurobest (Amsterdam), IDC TED Inspired Innovation Forum IDC Herzliya, AJC Access 20/20 (Washington D.C.), Tel Aviv MBA Business School, Jerusalem Hebrew University MBA Business School, Bezalel Art & Design Academy, SVA/MFA Design New York (Designer as Author + Entrepreneur Department), Pratt Institute New York, (Arts and Cultural Management Advertising and Promotion), and more.
Lecturer: School of Visual Arts New York (Course: Innovation in Advertising) 2013-2017, Tel Aviv University (Course: The Art of Storytelling) 2021, 2022, 2023, 2024
Current clients & projects: Mercedes-Benz Israel, Smart Israel, Hyundai Israel, Calcalist, Phoenix Smart, FreeTV, Acro Real-Estate, Tel Aviv University, Lupa, Lion Brand Yarn USA, DogTV USA, Wikipedia Israel, The Blavatnik Interdisciplinary Cyber Research Center at Tel Aviv University
Worked for International brands:
Mercedes Benz, Smart, Hyundai, Orange, American Express, Heinz, Stella Artois, Nestea, Strauss, Danone, Actimel, Teva, Colgate Palmolive, Toshiba, Yellow Pages, Elmex, Vax, KitchenAid, Getty Images, HOT ISRAEL cable TV, Aids Task Force, The Atzum Task Force on Human Trafficking, and many more
Berlin School of Creative Leadership
Executive MBA, Leadership, Business, Creative
2006 – 2008
Bezalel Academy of Art and Design
BA (HONORS), Design Advertising
1986 – 1990
His work appeared in all major publications: D&AD, ONE SHOW, Communication Arts, Ad Age, Luerzer’s Archive.
Creative Director since 1990. Started his career as a cartoonist, published in all the major newspapers in Israel as well as in The New Yorker, 1995.