Gideon Amichay is the founder & Chief Creative Officer of No, No, No, No, No, Yes. He is an international speaker about creativity, Instructor at School of Visual Arts NYC, a TEDx speaker and the author of No, No, No, No, No, Yes. He served as the president of the Direct Jury at the 2012 Cannes Lions Advertising Festival.
Over the years Amichay won top honors and awards from Cannes Lions (19 lions), One Show, Clio (9 Clio’s), ADC, Communication Arts, LIA (Grand LIA), New York Festivals (Grand Prix), the UN and Effie (over 20 Effie’s).
Amichay is the former Chief Creative Officer & Joint Managing Partner at Shalmor Avnon Amichay / Y&R Tel-Aviv, Israel (1994-2011.) He led the agency to be a market leader in creativity & innovation and one of the 3 biggest in the country, wining Israel’s agency of the year 7 times. Shalmor Avnon Amichay was acquired by WPP's Y&R.
RONY SERVED AS A SENIOR COPYWRITER AT OGILVY & MATHER FOR 11 YEARS, AND AFTERWARDS FOR ANOTHER 12 YEARS AT PUBLICIS TEL-AVIV AND LEO BURNETT TEL-AVIV, AS A CHIEF CREATIVE OFFICER. DURING THAT TIME PUBLICIS/LEO BURNETT'S CCO WAS AWARDED WITH SEVERAL INTERNATIONAL AWARDS AS WELL AS LOCAL AWARDS INCLUDING TWO TIMES WITH THE GRAND-EFFIE (2009, 2012).
RONY IS AN ADJUNCT LECTURER AT THE COLLEGE OF MANAGEMENT ACADEMIC STUDIES AND WORKS ALONG WITH NO, NO, NO, NO, NO, YES SINCE DAY ONE.
BASED IN NEW YORK, RICH IS A DIGITAL MARKETING EXECUTIVE WHOSE PASSION IS MEDIA AND TECHNOLOGY. HIS LEADERSHIP ROLES INCLUDE START-UPS SUCH AS OUTBRAIN, VISUAL REVENUE (ACQUIRED), RIPPLE6 (ACQUIRED BY GANNETT) AND ABOUT.COM, FROM ITS LAUNCH IN 1997 AS THE MINING COMPANY, THROUGH THE PERIOD OF ITS IPO AND RE-BRANDING. HE ALSO HELPED LAUNCH THE INTERACTIVE GROUP AT MVBMS EURO RSCG, PLACING SOME OF THE FIRST INTERNET ADVERTISING. HE BEGAN HIS CAREER AS A MEDIA PLANNER FOR MERCEDES-BENZ, TIFFANY AND BACARDI. RICH IS A GRADUATE OF THE OHIO STATE UNIVERSITY AND LIVES WITH HIS FAMILY IN MONTCLAIR, NJ.
Daphna is an account supervisor at No, No, No, No, No, Yes in Tel Aviv. In her previous position she was the brand and advertising manager of Holmes Place - Israel's largest international health and fitness chain. Before that she worked as an account executive at Shalmor Avnon Amichay/Y&R. Daphna holds an MBA with a major in Marketing from IDC Herzliya.
tamar has been living in NYC since 2012, managing the NY office of No, No, No, No, No, Yes. She started her career in Israel, working in PR for more than 10 years, starting as the spoke person unit of the Israeli Defense Force and later at one of the leading PR firms in the country – Shalom TLV. In addition to her marketing experience, Tamar also has a law degree and she is a certified lawyer in Israel.
Gil is part of No, No, No, No, No, Yes creative team. He started his advertising career at McCann Digital studio. Later on he was an art director and a creative director at Shalmor Avnon Amichay / Y&R, Israel for more than 5 years. Through the years, some of Gil’s works won major awards such as 2 Cannes lions, 6 Clio awards, grand prix at FAB and others.
Liron Ben Yacov
Liron is part of No, No, No, No, No, Yes creative team, specialized in digital. He started his career in advertising 7 years ago as an account manager and soon after he followed his passion and moved from account to creative. Over the years he became a creative director specialized in digital and mobile communications. His work was awarded with 2 Cannes lion awards and was nominated for a Webby award. Liron is a creative lecturer at the College of Management Academic Studies and a columnist in several advertising sites.
Zeev is a Strategic Creative Director with a proven record of more than 20 years, in directing prominent projects of Marketing Communications, Brand Identity, Advertising & Design. Zeev have worked with several leading advertising agencies in Israel, running projects - from conception to launch, from strategy development, positioning and conceptual design to full implementation. Work included final design, creating visual brand language, developing brand book, production of ATL and BTL materials.
LIAT JOINED THE ESTABLISHING TEAM OF NO, NO, NO, NO, NO, YES AND APPOINTED THE POSITION OF A GRAPHIC DESIGNER. PRIOR TO NO, NO, NO, NO, NO, YES, LIAT HAD BEEN WORKING AT SHALMOR AVNON AMICHAY/Y&R FOR OVER 16 YEARS AND MANAGED THE PRODUCTION STUDIO. LIAT HAS VAST EXPERIENCE OF OVER THAN 20 YEARS IN THE ADVERTISING INDUSTRY AND VARIOUS GRAPHIC DESIGN FIELDS. LIAT HOLDS A B.A. IN SOCIAL SCIENCES FROM THE OPEN UNIVERSITY, TEL-AVIV.
Gali is a graphic designer for more than 20 years. She is part of the No, No, No, No, No, Yes team since day one. She started her design career at Warshavsky Freilich Dover / GREY, Israel and later on moved to Shalmor Avnon Amichay / Y&R, Israel, where she used to work until she joined No, No, No, No, No, Yes.
Moshe has more than 10 years of experience in the advertising field. He is responsible for all logistics and operational issues at the office. On his previous role he was part of the logistics managing team at Shalmor Avnon Amichay / Y&R, Israel.
ELAD IS A STRATEGY VETERAN, WITH MORE THAN 10 YEARS EXPERIENCE IN CREATIVE STRATEGY, GROWTH HACKING AND BRANDING. ELAD HAS LED DEVELOPMENT OF BUSINESS AND CREATIVE STRATEGY IN TOP AD AGENCIES (MCCANN AND PUBLICIS), BRANDING FIRMS AND MARKETING DEPARTMENTS, AND HIS WORK HAS BEEN AWARDED WITH SEVERAL "EFFIE" AWARDS, INCLUDING THE "GRAND EFFIE" IN 2009 FOR UNION BANK. AS AN AVID DIGITAL EXPLORER AND LOVER OF INNOVATION, ELAD HAS ALSO MENTORED START-UPS IN ISRAEL'S TECH HUBS. ELAD HAS B.A. CUM LAUDE IN MARKETING FROM BEN-GURION UNIVERSITY.
YARON BEGAN HIS ILLUSTRIOUS ADVERTISING CAREER IN 1988, AND HIS 29 YEARS OF BRANDING EXPERIENCE AS AN ART DIRECTOR AND CREATIVE DIRECTOR INCLUDES WORK AT AGENCIES SHALMOR AVNON AMICHAY Y&R, GITAM BBDO, ADLER CHOMSKI (GREY ISRAEL), AND YEHOSHUA TBWA. RECOGNITION FOR HIS WORK INCLUDES TWO CANNES LIONS AND OVER 50 ADVERTISING AWARDS. IN 2015, LÜRZER’S ARCHIVE NAMED YARON AS ONE OF THE TOP 200 ADVERTISING PHOTOGRAPHERS IN THE WORLD.
LEE BEN DAVID
LEE IS AN ACCOUNT SUPERVISOR AT NO, NO, NO, NO, NO, YES IN TEL AVIV. LEE HAS BEEN IN THE ADVERTISING FIELD FOR THE LAST 6 YEARS, RECENTLY AS ACCOUNT SUPERVISOR AT LEAD OGILVY, AND AT SHALMOR AVNON AMICHAY /Y&R, WHERE SHE STARTED HER CAREER AS AN ACCOUNT EXECUTIVE. LEE HOLDS A BA IN MARKETING COMMUNICATION FROM IDC HERZLIYA.
TAMI JOINED THE NO, NO, NO, NO, NO, YES CREATIVE TEAM IN 2017, AFTER NEARLY 10 YEARS IN THE FIELD OF ADVERTISING. HER WORK AS A GRAPHIC ARTIST INCLUDES THE STUDIOS OF MCCANN TEL AVIV, TOUCH GRAPHIC DESIGN STUDIO AND MCCANN VALLEY, WHERE HER PROJECTS HAVE INCLUDED LOCAL AND GLOBAL CAMPAIGNS.